Nine Companies every MBA exemplifies to exaggerate answers in exams!
This struck me while writing an exam this morning. Trust me, every MBA student will need these to make a 5 mark answer look like a big long 10 marker. MBA exams are all about this. There are a handful of concepts and there are numerous situations you need to apply these to. Here is my account of what I quoted in each trimester of MBA, in those 50 courses if I must mention. Although, I do admit that this is purely my personal discretion, as is every answer in an exam you write.
Microsoft Corp: This is a life saver for any plus you want to support with an example. Be it valuation, growth, management leadership, cloud computing, technological advancements, IPOs and stock splits this is a Godly company to save you in an exam. This exceptional performance can be attributed to 'disintegration' of value chain , establishment of a 'de facto standard' and cornerstoning.
Microsoft Corp: This is a life saver for any plus you want to support with an example. Be it valuation, growth, management leadership, cloud computing, technological advancements, IPOs and stock splits this is a Godly company to save you in an exam. This exceptional performance can be attributed to 'disintegration' of value chain , establishment of a 'de facto standard' and cornerstoning.
Apple Inc.: always for Innovation, competition and distinctive ad-campaigns. Buy a Mac and you almost get devoted to the brand. On a darker side, the company did receive some criticism on environmental and labour issues but the positives out-do those in every way possible.
Southwest Airlines: this largest airline in US is always an example of optimization. This low cost airline is a perfect example of how corporate personnel should handle market turbulence, while being heavily unionized at the same time. One could also quote this for profitable acquisitions, 4 till date. Innovative risk management by using fuel hedging is again a plus that this player enjoys.
Cisco systems: Perfect example of inorganic growth. Infact, acquisitions constitute 50% of this company. The company lacks a sound in-house R&D facility and hence time and again acquires smaller players to keep abreast with change.
Tata group: almost synonymous with a healthy corporate culture and maintaining an ethical ground. Be it the Singur land dispute or handling employees, this conglomerate has always maximized benefit for the masses, or atleast minimized losses to the extent possible for the concerned.
Kingfisher: Quote this wherever you have a hunch that says ‘Mismanagement’. It almost runs on the concept of a trial-business. Takeover a low cost airline- but, don’t optimize and hence don’t even cover your fixed costs from it- hive off your stake. So what if it did not make business sense?
Maruti Suzuki: strikes and labour unrest. This car maker shells a lot of its revenues towards signing discipline agreements with its employees. Sabotage, unrest, strikes and shutdown at this company are very commonly found even in the laziest newspapers.
Amazon: Over-valuation and new product launches. Amazon changes hands for 100 times its earnings on the wall street and might soon face an explanation demand by a drift in the stock price. Other players usually are valued almost 13-15 times their earnings. Another prominent example that Amazon can make is in light of the competitive strategies. The recent kindle fire tablet is an apt example to tap into the mass market.
Southwest Airlines: this largest airline in US is always an example of optimization. This low cost airline is a perfect example of how corporate personnel should handle market turbulence, while being heavily unionized at the same time. One could also quote this for profitable acquisitions, 4 till date. Innovative risk management by using fuel hedging is again a plus that this player enjoys.
Cisco systems: Perfect example of inorganic growth. Infact, acquisitions constitute 50% of this company. The company lacks a sound in-house R&D facility and hence time and again acquires smaller players to keep abreast with change.
Tata group: almost synonymous with a healthy corporate culture and maintaining an ethical ground. Be it the Singur land dispute or handling employees, this conglomerate has always maximized benefit for the masses, or atleast minimized losses to the extent possible for the concerned.
Kingfisher: Quote this wherever you have a hunch that says ‘Mismanagement’. It almost runs on the concept of a trial-business. Takeover a low cost airline- but, don’t optimize and hence don’t even cover your fixed costs from it- hive off your stake. So what if it did not make business sense?
Maruti Suzuki: strikes and labour unrest. This car maker shells a lot of its revenues towards signing discipline agreements with its employees. Sabotage, unrest, strikes and shutdown at this company are very commonly found even in the laziest newspapers.
Amazon: Over-valuation and new product launches. Amazon changes hands for 100 times its earnings on the wall street and might soon face an explanation demand by a drift in the stock price. Other players usually are valued almost 13-15 times their earnings. Another prominent example that Amazon can make is in light of the competitive strategies. The recent kindle fire tablet is an apt example to tap into the mass market.
Yahoo: The once mighty online empire which is now preparing to sell all parts of its business. It Can be used to imply the consequences of an improper market analysis and slower competitive strategies, and the disadvantages to a company if it plans to stay at inertia.
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